Level 10 Life is Behkam Rad's English home for private coaching, the Level 10 book series, and grounded personal development. Rima and Majd Behkam Rad built this framework over 16 years with 1,153+ clients · here you will find what it means, how coaching works, and how to book a $100 evaluation.
Behkam Rad · English edition
Level 10 Life
Private coaching and personal growth with Rima and Majd Behkam Rad · a method we have tested in our own marriage and with 1,153+ clients since 2009
- Publisher: Behkam Rad
- Founders: Rima and Majd Behkam Rad
- Six books · CIP · ISBN on every volume
- Registered IP · see licenses
- 1,153+ clients · 31,200+ coaching hours
Level 10 Life · English hub
Level 10 Life: balance you can measure
This page is where coaching, books, and daily practice meet. One framework · four life dimensions · six books · programs from a first evaluation to long-term accompaniment.
We see the same pattern again and again: a client crushes it at work, then admits their marriage is cold, or their body is paying the bill. Success in one lane while another empties out.
Level 10 Life was built for that exact tension. In 16 years with 1,153+ clients we learned that "pick one" is a false choice. You can strengthen relationships, career, physical health, and spiritual health together · with private coaching, our six official books, and the programs on behkamrad.com.
Personal development that starts inside
Most advice tells you what to do. We start with who you are when nobody is watching. In sessions we ask what you actually value · not what your family or feed expects. The Puzzles and Progress books turn that into exercises: naming patterns, separating your voice from borrowed ones, building a base before you chase the next goal. One client told us the first book felt slow until week three, when a recurring argument with her sister suddenly made sense.
Growth across four dimensions
Level 10 does not mean a spotless life. It means none of the four core areas is permanently neglected. Relationships, work, body, inner life · scored honestly, not for Instagram. We have coached executives who looked "fine" on paper but rated their health at 3/10. That gap is where burnout hides. Our method tracks all four in parallel so a win at the office does not quietly cost you at home.
Coaching as partnership, not prescription
Coaching here is a working relationship: pointed questions, real listening, a plan you own. We do not hand you a script. Rima and Majd coach as a couple · two perspectives, one framework. That matters when your issue sits between "relationship" and "business," which is where many of our 1,153 clients landed. Sessions are online worldwide; the $100 evaluation is where we match path and level.
Business coaching with a floor under it
Revenue without rest is not Level 10. Majd works with founders and managers on decisions, teams, and sustainable growth · always inside the same balance model. Gratitude for Improving Work Life connects mindset to Monday-morning behavior: delegating without panic, leading without grinding yourself down. We will not promise a number on a spreadsheet; we will help you build a business that does not eat the rest of your life.
Gratitude as daily practice
"Just think positive" fails people. Our gratitude work is specific: thank the water you drink, the colleague who stayed late, the body that carried you through a hard year. Four illustrated volumes walk health, relationships, work, and desires · 1,700+ pages total. Participants in our gratitude course report small shifts first · better sleep, fewer spirals · before bigger moves. That matches what we see in coaching too.
Six books · the written backbone
These are the only published books in the Level 10 Life field · registered intellectual property, each with ISBN and CIP. Two volumes for self-discovery, four for gratitude. Heavy? Yes. They are workbooks, not beach reads. Read alone or alongside coaching; either way they stay on your shelf as reference. We wrote them because clients asked for something to practice between sessions.
Behkam Rad · Founders
Rima and Majd Behkam Rad · who built Level 10 Life
Every book, program, and article on this site comes from one coaching couple in Tehran. They have worked side by side for 16+ years, raised a family, published six books, and coached 1,153 clients · with Level 10 Life registered as their intellectual property.
Who are Rima and Majd Behkam Rad?
Rima and Majd are partners in life and in work. They started coaching together in 2009, tested ideas on themselves first, then formalized what held up into Level 10 Life · an original framework, not a repackaged seminar, with moral rights registered in their names only.
Clients often say the couple dynamic is what feels different. Rima hears the emotional and relational layer; Majd names the business and structure. They disagree in the room sometimes · on purpose · so you are not getting one filtered lens. What they teach is what they live; that is why we call it a lifestyle, not a weekend event.
Meet each founder
Rima Behkam Rad
Coach · Author · Interior architect of Level 10
Co-founder of Behkam Rad. She leads gratitude practice, couples work, and the inner work of personal growth. Author of the four-volume Gratitude series and the Puzzles books; creator of the online gratitude course used by 1,100+ participants.
- Co-creator of Level 10 Life · registered IP
- Couples coach · morning practice · daily writing discipline
- Gratitude training and relational coaching since 2009
Majd Behkam Rad
Business coach · Exterior architect of Level 10
Co-founder and co-author. He works with entrepreneurs and executives on revenue, leadership, and ethical wealth · always tied to the spiritual floor of the model. Has walked 1,153+ clients through professional and financial decisions in coaching.
- Co-creator of Level 10 Life · registered IP
- Business, investment, and entrepreneurship coaching
- 31,200+ hours of shared practice with Rima since 2009
The framework they designed
Level 10 Life targets true wealth in all dimensions at once: emotional steadiness, health, peace, honest income, loving relationships, and happiness you can feel · without trading one for another.
Roles are deliberate. Rima holds interior architecture · gratitude, growth, relationships. Majd holds exterior architecture · business, money, execution. Together the model treats spiritual and practical life as one conversation, which is what 16 years of joint sessions taught them to do.
Books, courses, and coaching
Behkam Rad stays focused · which is why clients trust the depth:
- Six published books: Puzzles (self-discovery) and the four-volume Gratitude series · the only written Level 10 Life reference
- Online gratitude course plus private coaching (individual and couples)
- Four program paths from first steps to full transformation · Cip, Vip, VVip
- Podcasts and guided gratitude meditations published regularly
Why trust what you read here?
Level 10 Life is legally registered to Rima and Majd · not a open-label brand anyone can copy.
Thousands of sessions, six books, publishing license 5577 · track record you can verify.
Publishing, digital culture, and vocational training permits · listed in the licenses section.
West Tehranpars · phone support and a physical address behind the brand.
How we write for you
Write the next chapter of your life with Level 10 Life
Level 10 Life · Books
Six books · two paths in
Self-discovery first (two volumes), then gratitude across health, relationships, work, and desires (four illustrated volumes). Each has ISBN and CIP · the published reference for Level 10 Life.
Volume 1 · Level 10 Life Series
Puzzles of the Life I Want 1 · Self-Discovery
The Puzzles of My Desired Life 1
You cannot redesign a life you have not looked at honestly. Puzzles opens with that premise · your personality is not one flat trait but pieces: values, habits, fears, wishes you inherited and wishes that are actually yours.
Across 176 pages of prompts and exercises, Rima and Majd walk you through separating your voice from noise · family scripts, social pressure, the version of you that keeps everyone else comfortable. You will name what you want in relationships, work, and inner life before you chase tactics. Clients who start coaching after this book arrive with clearer language; those who read only still report the exercises stick because they are daily, not theoretical.
We wrote it for beginners and for people burned by motivational content that faded in a month. Use it alone or before a $100 evaluation · either way it is the first stone in the Level 10 path.
Who is this book for?
- Anyone starting self-discovery before coaching or the gratitude series
- Readers who want a method, not a mood board of tips
- People who tried generic personal development and want structure
Volume 2 · Level 10 Life Series
Progress Book 1 · Reaching Your True Self
The Progress Book 1
Puzzles maps the territory. Progress Book 1 asks you to stand in it without the masks · performer, victim, always-strong parent, always-available colleague.
In 128 tight pages you will journal, score yourself honestly, and practice telling the truth in small doses. We see clients drop the "perfect" mask first; underneath is often exhaustion, not laziness. That reframe changes what they do next. This is not insight for its own sake · it is preparation for gratitude work that would otherwise stay polite and shallow.
Finish both Puzzles volumes before the four gratitude books if you can. If you skip straight to thanks without knowing who is thanking, the practice feels hollow within weeks · we have watched that pattern in 1,153 client files.
Who is this book for?
- Readers who finished Puzzles and want the next layer of honesty
- Anyone about to start the gratitude series and wants depth first
- Coaching clients building a daily practice between sessions
Gratitude Series · Volume 1 of 4
Gratitude for Health
Gratitude to nature, the universe, and creation · Yalda
Yalda is where the illustrated gratitude path begins · 446 color pages linking body, earth, and daily care. We do not lecture like a medical textbook. We ask you to notice the water, air, soil, and light your cells already depend on.
Gratitude for Health shifts the story from "my body failed me" to "my body carried me here." That sounds soft until behavior changes: sleep, movement, food choices · often without a willpower war. In coaching we see health scores rise when clients practice thanks before restriction. This book gives the exercises; you bring the repetition.
Pair it with our online gratitude course or read after the two Puzzles volumes. Visual prompts make it workable for people who quit plain journals by page ten.
Who is this book for?
- Anyone linking physical and mental health through practice
- Gratitude course participants who want a desk reference
- Readers ready for deep, illustrated daily exercises
Gratitude Series · Volume 2 of 4
Gratitude for Relationships
Repair and growth through conscious presence · Nevruz
Nevruz · 428 illustrated pages on partnership, parenting, friendship, and teams. Most conflict we coach is not missing love; it is missing attention. This book trains gratitude as presence · not a thank-you card, but showing up awake.
You will practice shifting from a ledger of faults to noticing what still works. That opens forgiveness without forcing it. Couples tell us the exercises feel awkward for a week, then arguments shorten because someone pauses to name one true thing they appreciate. Family gratitude here is not performance for guests · it changes the temperature at home.
Relationships are one of four Level 10 dimensions. This volume gives tools to raise that score in parallel with health, work, and inner life · the balance model we use in every Vip program.
Who is this book for?
- Couples deepening trust through daily practice
- Parents building calmer communication
- Anyone tired of the same fight on repeat
Gratitude Series · Volume 3 of 4
Gratitude for Improving Work Life
Business growth with a floor under it · Horshid
Horshid · 398 illustrated pages for owners, managers, and freelancers who want professional growth without trading their nervous system for it. Gratitude and ambition belong in the same room.
Thank the opportunity, the hard client, the employee who stayed · not to be naive, but to decide from clarity instead of panic. We pair this book with Majd's business coaching: mindset first, then structure. Satisfying income, respectful teams, growth you can sustain · not wealth that costs your marriage.
Level 10 at work means ambition and peace in the same week. Horshid is the written half of that promise; sessions are the other half for clients on Vip or VVip paths.
Who is this book for?
- Entrepreneurs and small-business owners
- Managers and independent professionals
- Coaching clients working the career dimension
Gratitude Series · Volume 4 of 4
Gratitude for Reaching Your Desires
From wish to aligned action · Mihrican
Mihrican closes the quartet · 426 illustrated pages that tie health, relationships, and work into pursuit of what you actually want. Not vision-board fantasy · conscious goals with gratitude under them so anxiety does not drive the bus.
We reject shallow "manifesting." Level 10 says big aims get reachable when the four dimensions are not at war inside you. Thank what is here today; move toward tomorrow with a plan. Clients on the full book path report the shift is less about new goals and more about stopping self-sabotage on goals they already had.
Read after Yalda, Nevruz, and Horshid if possible. Starting here still works · you will feel why order matters when exercises reference earlier foundations.
Who is this book for?
- Readers with a large goal who want a grounded path
- Anyone finishing volumes 1–3 of the gratitude series
- Level 10 coaching clients aligning ambition with balance
Level 10 Life coaching guide
People ask us every week: "What is coaching, really?" Fair question · the word gets thrown around. In 16 years and 1,153+ clients we have learned what it is, what it is not, and how it fits Level 10 Life. This page answers the questions we hear in evaluation sessions · types of coaching, how it differs from therapy or consulting, what a life coach actually does, and how to pick a path that fits you.
What is coaching?
Coaching is a professional partnership where the coach asks, listens, and helps you set goals and follow through. The coach does not run your life · you keep the decisions.
Think of a structured conversation that moves you from where you are to where you say you want to be. Two roles: you and the coach. The coach is not a boss with answers in a folder. More like a clear mirror · showing patterns you are too close to see.
Our assumption after 31,200+ hours: most answers already live inside you. Coaching surfaces them with the right question at the right moment. Clients often tell us, "I knew this · I just never said it out loud."
Coaching looks forward. Less archaeology of the past, more "What is true now? What is the next step?" That is why tired high performers hire us · not because they are broken, but because they want a shorter path from good to steady.
Common myth: coaching is only for crisis. Most of our Vip clients were already succeeding. They wanted marriage and work to rise together, not trade places. Hiring a life coach is seriousness, not weakness · athletes at the top still keep a coach.
- Coaching is accompaniment, not orders from above.
- Types include life, business, couples, and private one-to-one work.
- It complements therapy and consulting · it does not replace them.
- The right program starts with a $100 evaluation, not guesswork.
Where does the word "coach" come from?
The English word links to Kocs, Hungary, where sturdy carriages were built in the 1500s · vehicles that carried people from point A to point B in comfort. The metaphor stuck: a coach helps you travel from today's reality toward a chosen destination.
Important detail: the coach is not the driver of your life. You hold the wheel. We provide structure, questions, and accountability · the carriage, not the destination.
How did coaching become a profession?
Modern coaching grew from sport · the coach does not play the match but sharpens performance. In the 1970s, "inner game" ideas moved into business: often your toughest opponent is your own mind.
By the 1990s, bodies like the International Coaching Federation (ICF) set ethics and training standards. Today coaching is an organized field · see also the coaching entry on Wikipedia for the wider picture.
So when someone calls it a trend, we point to decades of practice and written frameworks · not a hashtag.
How is coaching different from psychology?
Coaching borrows from positive psychology and behavior science. It is not psychotherapy. We work on goals, habits, motivation, and performance · not diagnosis or treatment of disorders.
Ethical coaches refer out when clinical care is needed. If trauma or depression is driving the room, a therapist belongs in the picture. Coaching and therapy can run in parallel · different tools, different jobs.
House metaphor: therapy repairs structural damage; coaching rearranges the rooms you will live in next. Neither replaces the other.
How does coaching relate to personal growth?
Personal growth is the wide river · self-awareness, emotions, relationships, work, health. Coaching is one boat that moves faster because someone tracks your oar strokes.
Books and podcasts give language. Knowledge alone rarely moves a Tuesday morning. Coaching turns insight into scheduled action · the difference between a map in a drawer and someone asking, "Did you walk the route?"
Skills growth usually touches
Self-awareness, time use, decisions under stress, emotional intelligence, communication, recovery after setbacks. Trying to fix all seven at once fails. Coaching picks the one or two levers that matter this quarter.
In Level 10 Life we score four dimensions together so a career win does not hide a marriage at 4/10 · a pattern we saw in hundreds of evaluations.
Books, podcasts, and the content trap
Starting cheap is fine · a book, a podcast episode. The trap is content addiction: fifty books, zero new behavior. Ask which dimension hurts most right now. One habit. Four weeks. Coaching adds accountability so consumption becomes change.
What types of coaching exist?
Labels help you shop honestly:
At Behkam Rad we also blend dimensions · a "success" client often uncovers a marriage issue by month two. That is why couples and gratitude tracks sit beside core coaching.
What is life coaching?
Life coaching looks at the whole wheel · work, love, health, meaning, rest · not one slice. See Psychology Today's overview for how the field is described globally; our version adds the four Level 10 scores.
Picture spokes on a wheel. One thick spoke and three thin ones make a bumpy ride. A life coach helps you see which spoke is starving and what to feed it this month.
Example from our files: a founder earning well, numb at home. Bad life coaching asks, "How do you work harder?" Better coaching asks, "What was success supposed to protect that still feels unprotected?" One question can reroute a year.
What is business coaching?
Business coaching serves owners, managers, and specialists facing growth, team issues, or decision fatigue. Unlike consulting, you are not buying a slide deck of answers · you are building judgment.
Consultant: "Delegate these three tasks." Business coach: "What makes handing them off feel dangerous · control, trust, identity?" Root first, tactic second.
"Consulting sells the what. Coaching clears the why you have not done it yet."
How we explain the difference in sessionsMajd runs this lane at Behkam Rad · always tied to Level 10 so revenue does not cost sleep or marriage.
What about corporate and executive coaching?
Corporate coaching works at team and culture level · alignment, leadership habits, healthier meetings. Executive coaching zooms in on senior leaders under pressure: decisions in fog, teams that need steadiness, not more slogans.
One leader shifting behavior ripples through a company · we have seen it in both Iranian firms and remote international clients.
Individual, performance, and youth coaching
Private one-to-one coaching is the deepest container. Performance coaching targets big goals but wobbles if health or relationships are ignored · we flag that early in evaluations.
Youth coaching needs real child-development literacy, not a motivational speaker with stickers. We treat it as a specialty, not a side product.
How is coaching different from consulting, mentoring, and therapy?
People mix these up. Quick map:
| Method | Focus | Who is it suitable for? |
|---|---|---|
| Coaching | Present and future · goals via questions | You want growth and your own answers |
| Consulting | Expert solutions in a domain | You need a delivered answer now |
| Mentoring | Experience from someone who walked similar road | You want a model and war stories |
| Psychotherapy | Healing past wounds · clinical | You need diagnosis or treatment |
Mentors say, "When I was you, I did X." Coaches need not share your résumé · they clarify your path with questions. Mentoring and coaching pair well; they are not rivals.
What skills define a professional coach?
Talking pretty is not the job. Listening is. In 16 years we trained ourselves to hear what is avoided:
- Active listening · including silence and subtext.
- Questions that open a new angle · not yes/no loops.
- Safety without judgment so honesty is possible.
- Clear goals and gentle accountability.
- Confidentiality and ethics · what is said stays said.
- Feedback without imposing our story on yours.
Without these, you get a pep talk, not coaching · the difference clients feel by session three.
What is the GROW model?
Good coaching uses frameworks, not improvisation only. GROW is the one clients hear most:
Co-Active, OSKAR, CLEAR exist too. GROW is enough to start: goal, reality, options, will. Level 10 paths follow that spine · assessment, map, practice, adjust.
A model is a map, not magic. Two coaches using GROW can feel worlds apart · depth of presence beats checkbox coaching.
What can coaching actually do for you?
Why managers, parents, artists, and founders pay for this:
None of this arrives if you skip homework between calls. Coaching is a faster lane · you still drive.
How does a Level 10 coaching path run?
Our sequence after 1,153 clients:
Step five is where many programs quit early. Without reinforcement, wins fade · we build review into Vip and VVip on purpose.
Why coach all four dimensions?
Level 10 is not "win at work, deal with the rest later."
Neglect one spoke long enough and the wheel that looked fine starts to wobble · even in the area you thought was safe.
When might a life coach be worth it?
- You are successful in one area of your life, but other areas are lagging behind.
- You feel stuck and don't know the next step.
- You don't have a clear goal or you're constantly changing it.
- You repeat the same patterns in relationships, work, or decisions.
- You have a big decision ahead of you and you need an unbiased outside perspective.
- You have motivation but fail to implement and maintain it.
Two matches do not mean you must sign today · they mean a $100 conversation could save months of guessing.
What do people get wrong about coaching?
| Misconception | Truth |
|---|---|
| Only for people who are stuck | Many clients are already successful · they want balance. |
| The coach decides for you | You decide · we sharpen the process. |
| Coaching is therapy | Different job · often complementary. |
| Results are guaranteed overnight | Outcomes follow your practice. |
| Any motivational speaker counts | Training, ethics, and hours matter. |
What do coaching courses cost?
"Coaching course" means two things. Training to become a coach · accredited programs, often aligned with ICF. Or coaching for your own growth · our four paths with Cip, Vip, VVip tiers.
Free intros are fine for taste tests. Deep private work has a real cost because coach time is finite · 31,200 hours taught us that.
How much is "enough" to spend?
Depends on depth, duration, and coach experience. Better question: which tier returns the most value for your situation? The $100 evaluation answers that without pressure to buy.
If you want to become a coach, check whether a program teaches a real model (GROW, Co-Active) and includes practice hours · certificates alone do not make you ready for someone's marriage or business.
What is coaching for?
Short version: shorten the distance between today and the life you describe · and keep it shortened with habits, not hype.
Deeper: restore the feeling that you steer your week. Many arrivals say life feels like it happens to them. Coaching puts decisions back in your hands · with structure.
How do you choose a coach?
No universal "best." Fit matters. Four checks we suggest:
- Named method · Level 10 Life is documented and registered.
- Proof · licenses, books, client voices · see licenses.
- Experience · ours is 16 years and 1,153 clients · ask any coach for theirs.
- Chemistry · use the evaluation to feel whether you are heard.
Paths and prices live in coaching programs on this page.
Treat the first meeting as mutual interview. Do they listen more than sell? Promise two-week miracles? A good coach tells you change takes months · because that is true.
Where do books fit?
Books give language; coaching gives rhythm. Level 10 Life books start with Puzzles and Progress, then gratitude · solid prep for Cip or Vip.
Warning we repeat in sessions: reading without action grows your library, not your life. Spark from the page · fire from practice.
What is one step you can take today?
You now have a map of coaching · types, limits, myths, models. Maps do nothing folded in a pocket.
Ask: what is the smallest move I can make this week · one conversation, one chapter, one $100 evaluation? That answer beats another hour of scrolling.
No article replaces your action. We have said that to 1,153 people. We will say it to you too · kindly, and honestly.
Ready to talk it through?
Book a $100 evaluation · we will suggest a path, not push one.
Private coaching · Life and business
Level 10 Life programs
Four paths with Rima and Majd · from a first foothold to full transformation. Every client starts with a $100 evaluation; we recommend tier and duration there.
What is coaching at Behkam Rad?
A working partnership: we ask, listen, and help you build a plan you own. Not therapy on the past · forward motion on relationships, work, body, and inner life within Level 10 Life. Two coaches, one framework, online worldwide.
Every path starts with a $100 evaluation session · we match program and tier (Cip, Vip, or VVip) to your goals
Fees are quoted in USD · exact investment confirmed in the evaluation
Pick depth and timeline. Cip is a steady entry · Vip is our most chosen tier · VVip is limited each term for clients who want maximum access. Sessions run on WhatsApp or video from any time zone.
1Path 1 · First foothold
Map where you are, name goals, and take first actions in the Level 10 model. Built for first-time coaching clients who want a solid base before a longer commitment.
Path 1 · First foothold
Map where you are, name goals, and take first actions in the Level 10 model. Built for first-time coaching clients who want a solid base before a longer commitment.
Cip · starter
$9,921
Up to 3 months · 45–90 days
Capacity: 3/period · 12/year
Vip ★ most preferred
$19,821
Up to 3 months · 45–90 days
Capacity: 2/period · 8/year
VVip · most exclusive
$39,621
Up to 3 months · 45–90 days
Capacity: 1/period · 4/year
2Path 2 · Deepen the change
Stabilize early wins and build habits across relationships, health, and daily rhythm · for clients ready to go past the first 90 days.
Path 2 · Deepen the change
Stabilize early wins and build habits across relationships, health, and daily rhythm · for clients ready to go past the first 90 days.
Cip
$22,467
Up to 6 months · 60–180 days
Capacity: 4/period · 8/year
Vip ★
$44,346
Up to 6 months · 60–180 days
Capacity: 3/period · 6/year
VVip
$88,221
Up to 6 months · 60–180 days
Capacity: 2/term · 4/year
3Path 3 · Level 10 Life track
Long accompaniment toward balance in all four dimensions · the core Level 10 program for clients who want a life coach, not a single-issue fix.
Path 3 · Level 10 Life track
Long accompaniment toward balance in all four dimensions · the core Level 10 program for clients who want a life coach, not a single-issue fix.
Cip
$67,521
Up to 18 months · 150–543 days
Capacity: 9/period · 6/year
Vip ★
$135,921
Up to 18 months · 150–543 days
Capacity: 3/period · 2/year
VVip
$265,521
Up to 18 months · 150–543 days
Capacity: 1/period · 2/year
4Path 4 · Full transformation
Custom long-range work until Level 10 is lived, not just understood · for clients serious about life and business coaching at the highest tier.
Path 4 · Full transformation
Custom long-range work until Level 10 is lived, not just understood · for clients serious about life and business coaching at the highest tier.
Cip
$164,721
Up to 30 months · 365–918 days
Capacity: 5/period · 2/year
Vip ★
$333,921
Up to 30 months · 365–918 days
Capacity: 4/period · 2/year
VVip
$655,221
Up to 30 months · 365–918 days
Capacity: 3/period · 1/year
Definition and vision
Level 10 Life defined
What is Level 10 Life?
Level 10 Life is Rima and Majd Behkam Rad's integrated model for raising relationships, career, physical health, and spiritual health together · not in rotation, in parallel. True wealth means emotional steadiness, health, peace, honest income, loving bonds, and happiness that does not require sacrificing another area.
Live the next chapter on your terms · with Level 10 Life
Six missions of the model
The program adapts to different personalities · logical or emotional, introvert or social. These six missions spell out the practice:
01What does peace at Level 10 look like?
Peace is not escape · it is meeting problems with a steady nervous system. Clients learn to stay present with difficulty without drowning in it.
02How do we decide better?
Clear problem-solving leads to fewer regret decisions · a skill we drill in coaching and in the Puzzles books.
03How do roles in the family change?
Spouse, parent, child · each role gets attention so growth at home matches growth at work.
04What about community?
Positive impact beyond the household · entrepreneurship or employment done with sincerity, not extraction.
05Why gratitude twice in the list?
Gratitude is both mission and method · taught in four books and the online course with 1,100+ participants.
06How does the mind lead?
Attention and spiritual awareness steer the future · gratitude and presence are daily keys, not weekend retreats.
Vision beyond one client
Rima and Majd's vision scales outward · societies where true wealth is normal, not rare:
✦Dialogue over noise
Culture grows through conversation and understanding · not shouting or violence as default.
✦Education that clears fog
When awareness spreads, superstition fades · people live with grounded hope.
✦Ethical entrepreneurship
Financial independence paired with honesty · the floor under business coaching at Behkam Rad.
✦Relationships that hold
Self-respect and mutual aid when confidence is healthy · not performative kindness.
✦Reading and making
Personal development and gratitude books feed demand for art, craft, and healthier entertainment.
Licenses · transparency
Official accreditation
Behkam Rad publishes and trains under Iranian national licenses. All six Level 10 books carry ISBN and CIP · details below and on the Persian licenses page.
Trust in coaching should rest on documents. Publishing license 5577, six ISBNs, CIP on each title, registered intellectual property, and vocational institute permit 102735 · Rima and Majd put these on the table so you can verify before you invest.
Book publishing license
Level 10 Life Publications · Ministry of Culture and Islamic Guidance.
License 5577 · 10-year termDigital cultural license
Authorized digital publisher for educational content and online gratitude courses.
No. 50/20860 · Digital ID 14639Multipurpose cultural institution
Pardis-e Zendegi-ye Zarrin · cultural and artistic activity in personal development.
License 4365Vocational training institute
Licensed education provider supporting private coaching programs.
ID 102735 · Rima Behkam RadTestimonials
Level 10 Life clients' opinions
Real feedback from coaching clients · seminars through VVip.
FAQ
Questions about Level 10 Life
Straight answers on coaching, books, and how to start · from 16 years in the room.
What does Level 10 Life mean?
Living well across relationships, career, physical health, and spiritual health at the same time · true wealth without trading one dimension for another. Emotional steadiness, health, peace, income, love, and depth together.
Who created Level 10 Life?
Rima and Majd Behkam Rad · coaches and authors who built the model from shared life and 1,153+ clients. Intellectual property is registered to them only.
Is it officially registered?
Yes · moral rights sit with Rima and Majd. The six books are the published reference in this field. See licenses for permits and ISBNs.
How is coaching different from therapy?
Therapy repairs past wounds with a clinician. Coaching works on present goals and future habits with a coach. Many clients use both · different tools.
What is coaching in plain language?
A professional partnership: we ask and listen so you find your own answers and build a plan. Not prefab advice from us.
Which programs do you offer?
Four paths · first foothold, deepen change, Level 10 track, full transformation · each in Cip, Vip, or VVip tiers with different depth and duration.
What does the evaluation cost?
$100 for a full assessment. We recommend path and tier there · no obligation to enroll the same day.
Can I join from outside Iran?
Yes. Sessions run online via WhatsApp or video · same quality as in-person for clients we have served on five continents.
What is the difference between Cip, Vip, and VVip?
All are private coaching. They differ in depth of access, investment, and how many seats we open per term · VVip is the most limited.
Which books belong to Level 10 Life?
Puzzles of the Life I Want 1, Progress Book 1, and four gratitude volumes (health, relationships, work, desires). No other books claim this field.
Which book should I read first?
Puzzles, then Progress Book 1 · then the gratitude series in order if you can.
Why is gratitude central?
It shifts attention from lack to what is real · the base for growth in our model and in 1,100+ course participants' practice.
Are results guaranteed?
No. Outcomes follow your practice between sessions. We provide method, tools, and accompaniment · not magic timelines.
Are sessions confidential?
Yes. Client privacy is non-negotiable · nothing shared with third parties.
How do I sign up?
Message WhatsApp or use the contact section. We usually reply within 24 hours.
What licenses does Behkam Rad hold?
Publishing license 5577, CIP and ISBN on all books, vocational institute permit · listed in licenses.
Must I read the books before coaching?
Not required. The first two volumes speed up Cip and Vip noticeably · we recommend them when time allows.
How long do programs run?
Roughly 3 months on the entry path up to 30 months on full transformation · exact length set in the $100 evaluation.
Is there a gratitude course?
Yes · online, with support. 1,100+ participants to date. Books complement the course; they do not replace live teaching.
Business coaching vs life coaching?
Business coaching targets work decisions and growth. Life coaching holds all four dimensions. Here the two paths connect inside Level 10 Life.
Start with a $100 evaluation
Tell us where you are · we will suggest a Level 10 path and tier with Rima and Majd. No pressure to commit on the call.